writing

Some business letters are sadly down at heel. Some seem to say things that do not need saying, in a way that shows the writer to have had no interest in saying them. Others look all right on the outside, being carefully typed on good paper with the proper margins, but they are as indigestible as a gaudily iced cake filled with concrete.

— Royal Bank of Canada, The Communication of Ideas 11 (rev. ed. 1972)